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Rabu, 27 Maret 2013

What is Promotion ?


A promotion is an increase in rank that may also be accompanied by a raise in pay, benefits, and responsibility. Most people view such rises positively, as they indicate that the individual is successful, valuable, and useful. In many workplaces, people actively work towards this goal and its accompanied benefits. The term is also sometimes used to refer to a general change in status such as a graduation, which is why some parents may find themselves attending a “fifth grade promotion” instead of a fifth grade graduation.
Typically, someone is rewarded with a promotion when he or she performs exemplary work or shows aptitude for a position with more responsibility. This is usually a cause for celebration, as it indicates that the employee has a potential for development and long employment within the company. The new position may include supervision responsibilities, as the employee becomes responsible for administrative assistants and other staff. These responsibilities should not be taken lightly, as most employees look to their supervisors for guidance and examples of appropriate workplace behavior.


What is Sales Promotion ?

A sales promotion is any type of reduced pricing or bonus deal offered to customers to encourage them to make a purchase. Sales promotions exist in every different type of sales, and may be something as simple as a reduced price at the grocery store or a low interest rate on an auto loan. An advertised sales promotion can be a great way to get customers to come into a business and end up spending additional money.
A sales promotion at a business may be a scheduled event, such as a weekly or monthly price reduction, or it may occur at different times throughout the year. It is completely up to the company as to when they will offer promotional pricing on goods or services. Sales promotions often occur at the changes of the seasons, where the type of merchandise sold may change, and companies will want to move old merchandise quickly to make room for new items to sell at full price.
It will be necessary to advertise a sales promotion through various means. Companies may use television commercials, newspaper, or magazine advertisements, or sales fliers to advertise their promotional pricing. Some may require customers to bring in a coupon or certificate in order to get the sale price on an item. These different types of marketing are important for an effective sales promotion.


Why do we need promotion

1. To provide information
2. To increase the volume
3. To increase loyalty
4. To expand the usefulness
5. to attract the attention and interest of consumers


Kinds of Promotion

1. Advertising (Advertising)
Non-personal form of promotion by using a variety of media aimed to stimulate purchases. Advertising offers a product to consumers by way of the reasons that buying 2. Face to Face Sales (Personal Selling)
Personal form of promotion with an oral presentation in a conversation with a prospective buyer who intended to stimulate the purchase of a product or promoting activities by approaching to where the consumer is, by a salesperson / salesperson. With the direct contact between the salesperson and the customer, then there was two-way communication. 3. Publicity (Publisity)
Regarding non-personal form of promotion, service or specific business entity with the way this information / news about it (mostly scientific) or an attempt to stimulate demand for a product in a non-personal non-commercial use. About these products in print and electronic media, as well as an interview featured in the media. This method is excellent for introducing your company or products, because publicity can reach potential buyers that can not be achieved by advertisement and personal selling. 4. Sales Promotion (Sales promotion)
Form of promotion beyond the above three forms intended to stimulate purchases. Sales promotion offers a product in a way that gives incentive to buy. Incentives can be in the form of money, goods or other additional services that are usually not included with the product.


10 PRESENT TENSE

1. Most people view such rises positively, as they indicate that the individual is successful, valuable, and useful
2. Typically, someone is rewarded with a promotion when he or she performs exemplary work or shows aptitude for a position with more responsibility.
3.  The term is also sometimes used to refer to a general change in status such as a graduation, which is why some parents may find themselves attending a “fifth grade promotion” instead of a fifth grade graduation.
4. This is usually a cause for celebration, as it indicates that the employee has a potential for development and long employment within the company
5.  A sales promotion is any type of reduced pricing or bonus deal offered to customers to encourage them to make a purchase.
6.  It will be necessary to advertise a sales promotion through various means
7.  to attract the attention and interest of consumers
8. To increase the volume
9.  These different types of marketing are important for an effective sales promotion.
10.  A promotion is an increase in rank that may also be accompanied by a raise in pay, benefits, and responsibility


10 PAST TENSE

1.  It will be necessary to advertise a sales promotion through various means.
2.  Sales promotion offers a product in a way that gives incentive to buy
3. It is completely up to the company as to when they will offer promotional pricing on goods or services
4. it may occur at different times throughout the year
5. Companies may use television commercials, newspaper, or magazine advertisements, or sales fliers to advertise their promotional pricing
6.  Form of promotion beyond the above three forms intended to stimulate purchases.
7. About these products in print and electronic media, as well as an interview featured in the media
8.  Most people view such rises positively, as they indicate that the individual is successful, valuable, and useful
9.  the employee becomes responsible for administrative assistants and other staff
10.  an attempt to stimulate demand for a product in a non-personal non-commercial use